When Guys Hit the Spa

Real men don’t get facials, right? Or ginger body wraps or sugar scrubs, or heaven forbid, pedicures. Way too girly, right?

Wrong.

Guys are definitely getting in on the action at the spas. Sure, some macho men may still feel a little weird about having their cuticles trimmed in a room with perfumed oils. But more and more guys are putting on the terry cloth robe and heading for the treatment room to get scrubbed, slathered, rubbed and buffed. In fact, men have become the fastest-growing demographic at spas around the country, now accounting for about a third of all customers.

No doubt that’s partly because a lot of gals are taking their guys by the hand for couples treatments. What’s not to like about sharing two massage tables under a canopy by the beach and getting the royal treatment?

But a dude doesn’t need a dame to hit the spa. Hawaii Island spas offer plenty of treatments for a man’s man, including body scrubs using coconut, macadamia nut, or sea salt; deep tissue sports massages; facials using exfoliants and masks specially chosen for a man’s skin; even pedicures that scrape away rough old callouses and corns.

Needless to say, the locker rooms at these beautiful spas are spiffier than the one at your neighborhood gym. Amid the marble and rich woods, you’ll find a selection of colognes, lotions and other toiletries.

So guys, are you tough enough for the spa? Can you handle getting a seaweed body wrap under an open-air cabaña by the beach? Or a massage with heated river rocks in a lush rainforest? Because that’s the other amazing ingredient at Big Island spas the stunning tropical settings we offer are enough to melt even a macho heart.